One of my side projects I’ve been working on for almost 11 months now is the concept of business directories.

Here you create a directory listing all business within a niche (say fishing clubs) in a particular geographic region.

You then target these companies using offline methods and charge them either a recurring monthly fee or yearly fee to have their business listed in your directory.

Lets say you setup a directory for scrapbookers, and doing research you find their are 500 companies in a particluar area related either directly or in-directly to the craft of scrap booking.

You managed to convince 100 of them to advertise in your site for just $100 a year (an absolute pittance, as that is less than $10 per month).

Now lets do the numbers..

100 companies each paying $100 per year = $10,000 per year!! Not bad hey!

Now lets imagine we got 200 of them involved, and becuase we are give them tons of bonuses (most offline businesses have never experienced the concept of bonuses before) you manage to chareg $500 a year. Thats still just over $40 a month!

Now lets do the maths again.

200 companies x $500 per year = $100,000 per year from one website.

So how many of these $100k website do you want!!

Check out SiteByTonight and start making it happen.

This entry was posted on Saturday, November 3rd, 2007 at 2:06 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.